It has been more than a month since Boko Haram militants kidnapped nearly 300 girls from their school in Nigeria.  The social media cry for justice #BringBackOurGirls has fostered global attention; however some have criticized the campaign claiming it is low level information that does not offer any real purpose.  It has been argued that hashtag activism is lazy, frictionless, and functions more as a self-serving public acknowledgment of concern rather than an act for justice.  Likewise, it has been stated that it is the privileged outsider rather than those who need help that launches campaigns like #BringBackOurGirls.  I won’t deny that such critiques do have a basis; however we must also acknowledge that #BringBackOurGirls is making an impact.