Tag Archives: branding

Contentious US Republicans/Democrats Honor Peacemaker Nelson Mandela

John Boehner, Speaker of the House, said about Nelson Mandela last week: “‚ÄúScarcely a week or day goes by without us pointing to Mandela as an example. An example of standing on principle, of loving your neighbour, and of extending the reach of freedom. All these ideals we cherish, and he has lived the closest […]

Greenwashing: the Eco-bandwagon and discerning followership

A few days ago I wrote about eco-leadership; now I want to talk about eco-followership. With green products becoming a trend in marketing, the line seems thinner and thinner between earth-friendly consumerism and consumer green-washing (that slimy brand brainwashing that makes money by pretending to be green). (Whether consumers are followers or leaders or both […]