Tag Archives: five

Greenwashing: the Eco-bandwagon and discerning followership

A few days ago I wrote about eco-leadership; now I want to talk about eco-followership. With green products becoming a trend in marketing, the line seems thinner and thinner between earth-friendly consumerism and consumer green-washing (that slimy brand brainwashing that makes money by pretending to be green). (Whether consumers are followers or leaders or both […]