Tag Archives: greenwashing

Greenwashing: the Eco-bandwagon and discerning followership

A few days ago I wrote about eco-leadership; now I want to talk about eco-followership. With green products becoming a trend in marketing, the line seems thinner and thinner between earth-friendly consumerism and consumer green-washing (that slimy brand brainwashing that makes money by pretending to be green). (Whether consumers are followers or leaders or both […]

Green Business Leadership: Sustainable Authenticity

My article, “Towards Green Business Leadership: Ecocentric Authenticity and Sustainable Management,”┬áhas been published in Business Leadership Review‘s special issue on Sustainable Business Practices. Three cheers for the field, to open up such an interesting debate, and welcome ┬ásuch diverse articles! In my article, I argue that an ECO-centric style of leadership and management needs to […]