Tag Archives: marketing

Addressing Stereotypes in Stock Photos

Originally posted on Clearly Connected Conversation:
Getty Images teamed with LeanIn.org to create a collection of stock photos intended to represent women in a more empowering light. LeanIn.org is the foundation launched by Sheryl Sandberg, author of Women, Work and the Will to Lead. The book, published last year, challenged women and the business world…

Empowering Girls to Build the Future: Goldieblox Mission + Viral Branding = Leadership

Toys for Future Engineers — that’s the tagline for GoldieBlox, which has developed a set of interactive books and games to “disrupt the pink aisle and inspire the future generation of female engineers.”  According to Slate Magazine, “The CEO, Debbie Sterling, studied engineering at Stanford, where she was dismayed by the lack of women in […]

Gay Marriage, For and Against: Leaders in Crisis

The gay marriage debate is heating up with the Supreme Court considerations, and leaders are stepping up, battening the hatches and treading water in an effort to understand this transformational moment. Whatever the result of the deliberations, we’re witnessing a major challenge to politicians and activists reacting to the public discussion. (If you want to […]

Greenwashing: the Eco-bandwagon and discerning followership

A few days ago I wrote about eco-leadership; now I want to talk about eco-followership. With green products becoming a trend in marketing, the line seems thinner and thinner between earth-friendly consumerism and consumer green-washing (that slimy brand brainwashing that makes money by pretending to be green). (Whether consumers are followers or leaders or both […]