Tag Archives: Tom Fishburne

Greenwashing: the Eco-bandwagon and discerning followership

A few days ago I wrote about eco-leadership; now I want to talk about eco-followership. With green products becoming a trend in marketing, the line seems thinner and thinner between earth-friendly consumerism and consumer green-washing (that slimy brand brainwashing that makes money by pretending to be green). (Whether consumers are followers or leaders or both […]

Are you a visionary leader? Look out for shiny things!

It’s up to followers when leaders get foolish… Tom Fishburne  has it right — at least from the point of view of the weary followers distracted by leaders more interested in jargon (or shiny things or band-aid solutions) than in leading.       That’s why we need authenticity in action, sustainable solutions. It’s easy to […]